From the late 19th century until the 1970s, brands invested in murals on building facades to extol the qualities of popular consumer goods or local businesses. In Liège, there have been dozens, including the one that has just been restored in Saint-Léonard. It was only a shadow, a specter and yet no inhabitant of the North District could doubt it: it was a glass of beer! Vivegnis street stands the building of the old Haecht brewery. Brasserie since 1892 and until the 70s, this building was restored in 2002 by the architect Eric Furnémont.
The restoration of the advertising Haecht Vivegnis from the 50s, was entrusted to Jérémy GOFFART (artist, graphic designer, draftsman, painter and serigraphist, with whom the Echevinat Heritage and Public Art works for many years in the framework of the Paliss'art operation) and Delphine GOURDON (conservator-conservator, whose proven expertise has been confirmed in the restoration of the Souverain-Pont street sign).