Husband and wife team Steve and Dorota Coy founded the corporation Hygienic Dress League as an art project using branding and advertising as self-promotion.  Hygienic Dress League set out to make a number of happenings and murals on the border of art and business.  The gold house in Cleveland, was created in 2013 when the couple participate in the Zoetic Walls project in the Waterloo Art district. 

The mural features a pigeon, which has for years been the corporation  logo. It is the symbol of urban wildlife that is often around where Hygienic Dress League does it’s work. The businessman is a inhabitant of a futuristic alter-reality, the gasmasks and safety goggles symbolizing how this character seem to breathe a different air of social separation.