"Reboot Vogelsanger Str. 250, Cologne-Ehrenfeld by participants of ecosign Ecosign (Oliver Eickholt, Laura Folschette, Sabine Fuchs, Gunnar Gamer and Clara Wicher) Summer semester 2009 #köln

Reboot is a consumer campaign for used PCs. In teamwork, Oliver Eickholt, Laura Folschette, Sabine Fuchs, Gunnar Gamer and Clara Wicher designed a viral campaign, a brand image and media for an information event. 

Creating creative and contemporary visual attention for a sustainable product is the goal of the campaign. A PC mouse is used as a visual constant, as it is the interface between humans and computers. The word mark 'Reboot' clarifies the ReUse idea
.