By illustrating catchy characters we aim to send a message to the local communities that adventures in nature are possible with zero waste. Together we build the PLACE that we inhabit both in city areas and in nature. It is important that we support local communities to develop a culture to create and maintain a clean, functional and modern environment. We believe that small changes in the environment lead to major changes in society. Producer: VISIONARY / https://visionary.foundation
The mural project is a part of the BG Be Active - Ме, You, Plovdiv initiative and is one of the placemaking projects _PLACE with #zerowaste, supported by the Coca Cola Foundation and Plovdiv - European Capital of Culture 2019.