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KATASTROFFFE

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Born in 1988
Lisbon (Portugal)

Katastrofffe, a project spearheaded by Milena Kravetz, epitomizes creativity in its truest form. Milena currently resides in Lisbon, Portugal. A graduate of the Academy of Art ADA in Florence, Italy, Milena has explored various artistic avenues, including sculpture, oil painting, photography and creating line of underground clothing line. One of her standout projects, "Face of the City," features fifty limited-edition plaster sculptures positioned in public spaces around the globe. These sculptures reflect the complexities of urban life, embodying the cities as living entities that respond to various social and environmental pressures. Through this project, Milena seeks to convey the emotions and experiences of urban life, using street art as a powerful medium for social commentary and public engagement. Here, we imagine, if not at least observe, that the city is a living entity. An organism not unlike ourselves. How does it react to environmental degradation, overcrowding, lack of sleep, filth, and immorality? Sculptures are limited to 50 pieces , they are placed all around Europe: Florence, Prague, Vienna, Munich, Berlin, Amsterdam, Rotterdam, Eindhoven, Hamburg, Oslo, Stockholm, Moscow, St. Petersburg and of course Lisbon. Milena advocates for making art accessible by introducing the concept of open-air exhibitions. This method challenges traditional art presentation modes, broadening the audience by integrating art into everyday public spaces. Her approach not only democratizes art but also encourages public interaction and reflection, especially on topics like the commercialization of art and the role of public spaces in artistic expression. "We often come across the commercialisation of art, especially with regard to exhibitions. After all, renting space costs money, engaging the press and advertising, and much more. But what if the very purpose of the exhibition is simply to be heard or seen by some number of people? People who don’t go to galleries and don’t respond to advertisements on TV and the Internet. The more people are drawn to a message broadcasted through street art, the more likely it will be for them to share it on social media platforms.“ Her work, especially projects like "Overprotected Love," tackles emotional themes with a directness and honesty that's rare. These street art pieces provoke thought about the complexities of love and emotional vulnerability. Posters got stuck in London, Brighton, Berlin. Milena Kravetz's Katastrofffe is a testament to the power of street art as a form of expression and connection. It stands as an example of how creativity can transcend traditional boundaries, making art accessible and engaging for everyone.

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