Non trova posa

Creted for FORME festival curated by Street Levels Gallery

Luca Zamoc's mural for FORME transforms the corner of Via Roma and Via Alighieri into a layered meditation on memory, labour, and the rural identity of Montespertoli. Inspired by the town's agricultural heritage, the artwork revisits the stories that shaped generations of local families, weaving together fragments of history that might otherwise fade from collective memory.

Rather than presenting a single narrative, Zamoc breaks the composition across the architectural lines of the building, creating the impression of scattered photographic slides. Each fragment reveals a glimpse of the past, inviting viewers to reconstruct the stories hidden within the mural. This approach reflects the artist's ongoing exploration of how memory influences our relationship with the places we inhabit.

At the heart of the work lies the history of straw production, an industry that became the economic backbone of Montespertoli during the nineteenth century. Behind the internationally renowned Florentine straw hat stood the invisible labour of women and children, who braided straw in their homes while fields supplied the raw material. Their contribution not only sustained local families but also left a lasting mark on the town, commemorated even in the inscriptions of the nearby parish church.

By drawing from archival photographs and historical accounts, Zamoc creates more than a tribute to local craftsmanship. The mural reconnects contemporary audiences with the overlooked lives, traditions, and beliefs embedded in the landscape, turning public space into a living archive where past and present continue to coexist.