The Rich, AKA Whats'up, AKA Richard Biancalani, was a street artist from Prato. He painted walls, schools and, in this case, an ex slaughterhouse. Officina Giovani, now a hub for live music, artists, exhibits, used to be Prato's principal slaughterhouse. It's been repurposed and now serves as an art hub. Richard's art is full of life, fluid, It adapts itself to the space it inhabits.

Sadly, Richard passed away a few years ago, at 40 years old.