"ORIGINAL PABST BLUE RIBBON BEER"

Spoofed by South Park as being a white-trash-beer, millennials fueled a resurgence in PBR's popularity. While Pabst has stayed away from traditional advertising and overtly commercial work, they did support Kobra Paint's sponsorship of this striking mural on the patio of uptown New Orleans bar and music venue Gasa Gasa on trendy Freret St. This collaborative project was painted by Pat Milbery: artist, professional snowboarder, and founder of So-Gnar Creative from St. Paul, Minnesota, and now living in Golden, Colorado; Remington Robinson: fine artist from Chagrin Falls, Ohio, now living in Boulder, Colorado; and Jason Graves: co-owner of Boulder, Colorado, graphic design and screen printing company Apollo Ink Printing.