The artistic collective Venour is composed of three founders: Noël Deelen, Steven Kuijs, and Uriah Arnhem. Together, they have established this collective specializing in crafting designs and concepts for businesses and brands, spanning various media and a diverse range of artistic expressions. They have collaborated with famous people from local television and even launched their own clothing line named ‘Venour’.

Branded with the iconic emblem of West Kruiskade Echt Rotterdam, this mural holds significance as it marks the beginning of the Rotterdam StreetArt Museum street art tour. It is at this juncture that the Oude Westen district unfolds, along with several street art masterpieces. Surrounding this emblem, a collection of cartoon characters decorate the wall, symbolizing the area's rich diversity and multicultural vibrancy.