The bear in the mural is eating a melted ice cream, which acts as a metaphor for life passing by and a reminder "to enjoy those special moments".

"It's those joyful moments we hang on to, and if we having a bad day we can go back to those memories and feel a bit happier".

This mural is part of the Paint the Town Proud project, and you can find more information here https://www.paintthetownproud.com/dig-my-sandy-grave-whilst-I-eat-this-melting-ice-cream-cleethorpes