The nationwide campaign "Poland for YES!" is organized by Telewizja Polska. The initiative is conducted in cooperation with the Ministry of National Education and is aimed at schools across Poland.

The mural reflects the city's most beautiful features: greenery, enotourism (a form of travel focused on wine culture – ed.), emotion, creativity, and art. Maryla Rodowicz and Urszula Dudziak, among others, are from Zielona Góra. The mural also demonstrates the openness to residents and tourists and the fact that Zielona Góra is a safe city to live in.