One of several hearts placed on lamp posts around Cape Town by the Secret Love Project.

The Secret Love Project is a registered charity dedicated to helping the homeless in Cape Town. We offer people who have been marginalised and neglected by society a lifeline out of extreme poverty and a fresh path to re-integration into society.  We provide anyone in need a way to make their own money, become self-sufficient, and enjoy acceptance by the community. Using love as our currency, we invite anyone and everyone to join us in our mission to make the world a better place. Whether you need help or are able to help The Secret Love Project is a community collaboration that enables people of all walks of life to contribute to building a better and more inclusive society. Adding compassion to the fabric of city life makes Cape Town a happier, healthier, safer and more beautiful place to be.

Apart from the road signs they also distribute heart stickers that support the homeless in Cape Town: 

"Each month we provide 10,000 free heart sticker packs to the homeless to sell to motorists at R20 each. They keep 100% of their sales which amounts to R200,000 a month (R2,4million per year) going directly into the hands of the most needy in our community. With more than 150 registered sellers and the immediate, positive impact the project has on their lives, the demand for heart stickers has increased exponentially each month, with new sellers joining every week. Most of whom, for the very first time feel like they are given an opportunity go straight to work and immediately feel  welcomed by society."