The building is located at the Hanzelaan in Zwolle, the Netherlands. It's at the entrance of the Spoorzone neighbourhood that's still being developed, it's an area focussed on education and innovation.

Zwolle requested an image that is reflective of the area. Playful and stimulating, dynamic and in transition, imaginative and edgy, where people meet and connect, expect the unexpected.

The image looks pretty straight forward, a group of people helping each other moving up. But it can still be interpreted in slightly different ways. Is it a group, or is it the journey of an individual? Are they flying, floating or swimming? Are they people or ideas, going for new perspectives, or being added to the cloud?