3D facade

Cubes creating the illusion of volume appeared on the front facade of the main building of the loft project "Etazhi" in September 2019. The artist Victor Splash has used this visual image in his works before, but the idea of ​​a chaotic composition came to him after another visit to the iconic St. Petersburg site. On 7,000 square meters of the former bakery, today more than two hundred residents coexist, including shops, cafes, bars, exhibition spaces, a coworking space and a hostel. The coexistence of different projects contributing to the emergence of new ideas and their synergy inevitably leaves an impression of disorder and confusion. These specific features, defined by the artist as the "spirit of Shanghai", became the starting point when developing the concept of decorating one of the central walls of the spacious courtyard. 
⠀ 
The surface chosen by the artist is a narrow (up to 3 meters wide) strip to the full height of a five-storey building. The limiting elements dictated the approach to the creation of the work: it had to "not only fit well into the volume, but also brazenly" stick out ". The artist calls the technique in which the composition is made 3D-cubism. The reference to the modernist movement, whose name is inextricably linked with the name of Pablo Picasso, does not bother him. Rather, on the contrary: the emerging link seems logical, since the author's search is directly related to the rethinking of the legacy of modernism. 
⠀ 
Art can be seen on the territory of Loft Project "Etazhi" working 9AM-11PM.