For this project, the artist started by walking through the neighborhood in search of inspiration. He inhaled the air of the location and took in everything he saw. A multicultural society, many kids playing outside on the playgrounds scattered throughout the area, a lot of small redbrick houses in typical Dutch style. He also noticed the love for local football club Feyenoord, that houses no more then 10 minutes from this neighborhood.

After a while his eyes were drawn to a balcony where a family stands, among a couple of Feyenoord flags. He spots a man, he would like to portrait on his assigned wall. The man agrees to have his picture taken, thereby becoming a part of this project.

During painting, the artist never revealed who it was, that was being painted on a massive scale on this wall. Only when the wall was finished, he revealed that it was local resident Werner.