The future is Europe

As part of its projects in the heart of the European District, ATENOR provided URBANA ASBL, an urban contemporary art company, with the finance and means to execute a huge fresco on one of Brussels most busy thoroughfares. Atenor has thereby seized the opportunity to embellish and animate the urban landscape in this strategic district, with a 30-metre high and 20-metre wide fresco with a surface area of 530 m². “THE FUTURE IS EUROPE” is testimony to ATENOR’s commitment to Europe and to European construction, with Brussels as its Capital. Inspired by the leitmotif, the artist NOVADEAD accepted the invitation, conceiving a deliberately explicit and direct work. Seeking to heighten the impact of the message, he has combined the effect of a sizeable font with the potential of the position of the gable wall that faces the oncoming traffic on the rue de la Loi. The background of the slogan portrays an abstract constricted urban panorama dotted with greenery, evoking the environment of the European District. A bird overlooks it all, symbolizing the values of peace and freedom. Throughout June, the artist was thus perched high on the gable wall that faces the oncoming traffic on the rue de la Loi. By implementing this project, URBANA and ATENOR share a desire to highlight the benefits of integrating art projects into economic projects and thus support culture through the crossover of different fields that a priori appear to be in opposition.