Beck´s Mural

The Beck & Co brewery is located in the central city centre location in Bremen.
In spring 2022, the façade of the brewery was designed painted with a street art-style mural.
The motif is Beck as beer and the references to the product/brand as fresh, bold, progressive and standing for freedom.

JP Moin was responsible for the design, the selection of artists (a team from Hamburg), the entire approval process and the management of the construction work. In the run-up to the redesign, an old advertising installation had to be dismantled with the help of a 60 tonne crane.