# summary
Rubén Cambra "RUK" – Visual & Urban Artist, born in Valencia in 1996, Rubén Cambra is a multidisciplinary visual artist whose work explores the intersection between digital art, public sculpture, and urban art. With a background in illustration and concept art from the School of Art and Design in Alcoy (EASD), his style is deeply influenced by the visual language of cinema, animation, and symbolic storytelling.

Rubén has worked as a fallero artist, creating monumental sculptures for the traditional Fallas festival in Valencia, and actively collaborates with international muralist Dulk, contributing to the planning and visual development of his large-scale works. He also participated as a concept artist and prop designer for the animated film “Norberto,” which was acquired by the Disney franchise, bringing his artistic vision into the world of animation.

His urban and digital artwork is marked by a direct critique of technology's impact on contemporary society. Through dystopian characters, symbolic environments, and emotionally detached compositions, Rubén exposes the invasive nature of the digital world, the loss of human warmth, and the growing emotional disconnection that surrounds us. His aesthetic merges the artificial with the organic, portraying how technology transforms—and sometimes consumes—how we live, feel, and relate to one another.

Rubén Cambra creates imagery that invites viewers to question the normalization of technology and reflect on the increasing coldness of our modern environment.

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